A lone person standing on a rocky terrain in front of a large mountain at sunset or sunrise.

We build better businesses—by being better partners.

We believe that trust and transparency still matter.

At Cedar Springs Capital, integrity isn’t a strategy; it’s a standard. We back good people building real businesses, and we bring more than just capital to the table.

Our edge? Curiosity. We’re learners by nature and builders by choice. That means we ask questions, challenge assumptions, and explore new ways to scale industries that others overlook.

We’re not here to micromanage; we’re here to unlock potential. That means investing in automation, smarter workflows, and the kind of operational discipline that creates time, margin, and momentum.

Above all, we operate as true partners. No egos. No games. No drama. Just shared wins, long-term alignment, and a commitment to doing the work together.

A headshot of a man with dark hair and a beard, wearing a checkered shirt, smiling against a dark background.

We're not here to play the short game.

Cedar Springs Capital strives to be thoughtful, patient, and still deliver real results. We back businesses that have stood the test of time but need a new kind of partner for what comes next.

We operate with a deep respect for what’s already been built. We’re looking to level up, modernize, and help great companies become even greater long after the founding chapter ends.

If you're thinking about succession, expansion, or simply the next chapter of a company you care about, we’d love to talk.

John Furtado
Founder, Cedar Springs Capital


Our Approach

We invest in small to mid-sized businesses that are built on substance.

We’re drawn to companies with:

  • Strong recurring revenue

  • A clear operating history

  • Room to grow or evolve

  • Owners who care about what happens next

Our approach is simple: buy well, build patiently, and operate with intention.

We don’t need to “reinvent” great businesses but rather support them:

  • With better systems

  • Smarter & automated workflows

  • Stronger teams who care

  • And decision-making grounded in data, not ego


FAQs